On this page
SIDRA SOLUTIONS appoints approved traffic and transport engineering organisations as authorised resellers to sell SIDRA software to customers in their region.
This page explains how SIDRA reseller arrangements work, what to expect when you buy through a reseller, what is expected of resellers, how to become a reseller, and the key terms of the Reseller Agreement.
Overview
How SIDRA reseller arrangements work
SIDRA SOLUTIONS appoints approved traffic and transport engineering organisations as resellers to sell SIDRA software to customers in their region. Resellers are appointed under a formal Reseller Agreement with SIDRA SOLUTIONS – the trading name of Akcelik & Associates Pty Ltd, based in Melbourne, Australia.
Appointment is non-exclusive: SIDRA SOLUTIONS continues to sell directly and may appoint additional resellers in the same region. A reseller introduces and facilitates the sale, while SIDRA SOLUTIONS fulfils the licence, registers the customer and provides all ongoing technical and licence support directly. The SIDRA SOLUTIONS Software Licence Agreement always applies directly between SIDRA SOLUTIONS and the customer, whether the purchase is made directly or through a reseller.
The software
About SIDRA INTERSECTION
SIDRA INTERSECTION is lane-based micro-analytical traffic modelling software, used by transport engineers, traffic planners and road authorities in over 80 countries. It provides detailed modelling and analysis of signalised intersections, roundabouts, sign-controlled intersections, interchanges and networks.
Capabilities include capacity and performance analysis, signal timing, roundabout design and environmental assessment such as fuel consumption, emissions and operating costs, and it supports Australian, US HCM and international standards. The current version is SIDRA INTERSECTION 11, which introduces SIDRA ASSIGN for micro-analytical traffic assignment. Full product information is available at sidraintersection.com.
For customers
Buying SIDRA software through a reseller
You can purchase SIDRA software directly from SIDRA SOLUTIONS or through an authorised reseller. The licence you receive is the same in either case. The points below explain what to expect when you buy through a reseller.
Your price is protected | A reseller must not charge you above SIDRA SOLUTIONS’ current published prices for licence products. For quote-based products, they must not charge above the price SIDRA SOLUTIONS has quoted for you. |
Service fees are separate | A reseller may charge a separate service fee for their own services. Any such fee must be disclosed to you before purchase and quoted separately – it cannot be built into the SIDRA SOLUTIONS licence price. |
Your agreement is with SIDRA SOLUTIONS | The SIDRA SOLUTIONS Software Licence Agreement applies directly between you and SIDRA SOLUTIONS. A reseller cannot vary, waive or add to its terms. |
We deliver and support your licence | SIDRA SOLUTIONS delivers your licence, registers your account and provides all technical and licence-related support directly. You can contact us at any time, regardless of how you purchased. |
Your consumer rights are unaffected | Nothing in the reseller terms limits any rights you may have under the Australian Consumer Law, or equivalent legislation in your jurisdiction, on a purchase made through a reseller. |
Finding an authorised reseller | Our current resellers are listed by region on the Find a Reseller page. If there is no reseller in your region, you can purchase directly from SIDRA SOLUTIONS. |
For resellers
How the reseller relationship works
A reseller’s role is to introduce and facilitate sales in their region. SIDRA SOLUTIONS handles fulfilment, registration and support, so there is no inventory to hold and no delivery or licensing to manage. Resellers earn a commission on qualifying sales; commission details are set out in the Reseller Agreement and confirmed during onboarding.
What SIDRA SOLUTIONS provides
- An official SIDRA Reseller badge for use on your website and marketing materials
- Approved logos, branding guidelines and marketing collateral
- A dedicated Reseller product page URL for directing your customers to current product information
- Access to product training resources and release updates
- Licence fulfilment, registration and technical support handled directly by SIDRA SOLUTIONS
What is expected of resellers
- Sell only within the agreed, non-exclusive territory and refer customers to the official SIDRA product page for product information
- Charge no more than SIDRA SOLUTIONS’ published prices, and quote any service fee separately
- Use only approved logos, branding and messaging, and represent SIDRA accurately – custom campaigns require prior approval
- Respect SIDRA SOLUTIONS’ intellectual property and keep confidential information confidential
- Comply with applicable data protection laws when handling customer data
- Maintain high standards of customer service
Placing an order
Appointed resellers submit customer orders to SIDRA SOLUTIONS using the Reseller Order Form. SIDRA SOLUTIONS then fulfils the licence, registers the customer and provides all technical and licence support directly.
Prospective resellers
Becoming a SIDRA Reseller
Reselling suits traffic and transport engineering consultancies with established client relationships in their region. You don’t need to be a software distributor – the important thing is understanding the industry and the value SIDRA INTERSECTION delivers to transport professionals. Suitable applicants typically operate in the traffic and transport engineering sector, have relationships with road authorities, councils or consulting firms, and can represent the SIDRA brand professionally.
Step 1 Apply | Complete and submit the Reseller Application Form with details of your organisation and the region you serve. Prefer to ask first? Contact Sales & Support. |
Step 2 We review your application | We assess your application and your suitability to represent SIDRA in your region. We aim to respond within a few business days. |
Step 3 Review & sign the agreement | If your application is approved, we send you the Reseller Agreement to review and approve, then issue the final version via DocuSign for electronic signature. We countersign and return a copy. |
Step 4 Get set up | You receive your marketing toolkit, reseller badge and product page URL, and can begin directing sales to us through the Reseller Order Form. |
Indicative timeline: most appointments are completed within a few weeks of receiving your application, depending on how quickly the agreement is reviewed and signed.
Key agreement terms
Highlights of the Reseller Agreement
A plain-language summary of the main terms of the Reseller Agreement, provided for information only. The signed Reseller Agreement (MS311) is the binding document between SIDRA SOLUTIONS and each reseller.
Appointment | A limited, non-exclusive right to market and sell SIDRA SOLUTIONS software in a designated region. SIDRA SOLUTIONS may sell directly and appoint other resellers in the same region. |
Independent status | Resellers act as independent contractors – not as an employee, agent or partner of SIDRA SOLUTIONS – and have no authority to bind SIDRA SOLUTIONS or make representations beyond approved materials. |
Products covered | SIDRA INTERSECTION 11 – lane-based micro-analytical traffic modelling software – is the only product available through the reseller channel. Full product information is at sidraintersection.com. |
Pricing | Resellers must not charge the customer above SIDRA SOLUTIONS’ current published prices. For quote-based products, they must not exceed the price quoted by SIDRA SOLUTIONS for that customer. |
Service fees | Resellers may charge a separate service fee for their own services, provided it is disclosed to the customer before purchase and quoted separately – never incorporated into the SIDRA SOLUTIONS licence price. |
Licence & support | The SIDRA SOLUTIONS Software Licence Agreement applies directly between SIDRA SOLUTIONS and the customer. SIDRA SOLUTIONS delivers the licence and provides all technical and licence-related support directly. Resellers cannot vary, waive or add to the licence terms. |
Customer relationship | The customer is and remains a customer of SIDRA SOLUTIONS, which may communicate with them directly at all times for licensing, support, updates and COVER renewals. |
Commission & payment | Resellers earn a commission on qualifying sales. All transactions between the reseller and SIDRA SOLUTIONS are in Australian Dollars (AUD). Commission rates and payment terms are set out in the agreement and confirmed during onboarding. |
Brand & marketing | Resellers use only approved logos, branding and messaging, must represent SIDRA accurately, and submit custom campaigns for approval. False or misleading claims are prohibited. |
Intellectual property & confidentiality | SIDRA SOLUTIONS retains all intellectual property in its software, documentation, logos and trademarks. Confidentiality obligations continue after the agreement ends. |
Data protection | Resellers must comply with applicable data protection laws (including the GDPR and the Australian Privacy Act 1988) when handling customer data shared during a sale. |
Term & renewal | An initial term of 12 months, renewing automatically for further 12-month periods. Either party may terminate with 30 days’ written notice; SIDRA SOLUTIONS may suspend the agreement immediately where required. |
Consumer law | Nothing in the terms limits any rights the customer may have under the Australian Consumer Law, or equivalent legislation in their jurisdiction, on a purchase made through a reseller. |
Governing law | The Reseller Agreement is governed by the laws of the State of Victoria, Australia. |
This page is a summary for information only. It does not form part of any agreement and may be updated from time to time. The full Reseller Agreement remains the binding document – please refer to your executed agreement, or contact us, for the complete terms.
More information
Where to go next
BECOME A SIDRA RESELLER
Represent SIDRA INTERSECTION in your region. A reseller introduces and facilitates the sale; SIDRA SOLUTIONS fulfils the licence, registers the customer and provides support directly.
Questions? Contact Sales & Support →
Buying SIDRA software? Find a Reseller in your region →
Product information: sidraintersection.com →
SIDRA SOLUTIONS – Akcelik & Associates Pty Ltd, Melbourne, Australia. Last updated June 2026.